Flash Is Disadvantageous For Professional Service Firms

If potential clients cannot effectively understand your data architecture, the internet site will not be considered a valuable tool in demonstrating the firm's...

Regardless of the benefits that display may bring to a website, far more disadvantages occur when applied to the website of the professional service organization. What you generally get in eye-catching graphics and animation, you lose in simplicity, navigation, and overall understanding of one's information architecture.

If clients can not effectively navigate your information architecture, the web site won't be considered a valuable tool in representing the firm's thought leadership. Finally, prospects will not understand what services or options can be beneficial to their organization, nor convinced that your organization has the best people and experience to obtain the work done.

First, lets identify what applications of flash I am specifically talking about. If you think you know anything, you will maybe fancy to study about Texas Law :: Do I need an attorney for my asbestos suit | refectorian.com. These is just a set of programs that I feel are most appropriate, but this is by no means comprehensive:

1. Display Introductions

2. This fine details wiki has collected poetic cautions for why to acknowledge it. Visiting 3D Animation | doylestownmoms.com seemingly provides cautions you might give to your pastor. Twisting Emblem, or Mission Statement

3. Thumb Navigation

For the sake of time, I'll only focus on Flash Introductions. You will find that the rationale may be similarly applied to-the other two applications, and will give you a philosophy to create your personal inferences on a case-by-case basis.

When I see an elaborate flash introduction (you know the type, the one that takes 2 minutes to load and feels like a commercial) the only thing that I derive from the swirling animation and upbeat music is, 'Well, at the least they've a really great flash animation group.' It may seem silly to say that, but what else will there be to infer?

For all of the important interest a display introduction needs, it shows a prospect nothing about the firm's core competencies, prior knowledge, or caliber of these professionals. It's only a elegant professional. Any firm can hire an excellent display production company. But, the most successful organizations will create a site with an easy and intuit-ive navigation design where prospects can certainly find and access firm knowledge.

Think about it from the point of view of the buying center. Your prospect's executives are worried with answering questions like:

1. Who are you?

2. What kinds of ser-vices and options do you give?

3. Perhaps you have worked with companies similar to my own?

4. What sort of success perhaps you have had?

Display introductions are distracting and build roadblocks for professionals to access these records and eventually solicit your services. It is the responses to these questions that sell professional ser-vices. No animated commercial.

The prospect's time and attention, are valuable. Professional service firms MUST adopt an idea to route prospects to their knowledge-base, effortlessly and without disturbances.

Given that this might be your only opportunity, ensure that when a possibility comes to your site, they will find what they are looking for as quickly and easily as possible.

Topic revision: r1 - 2014-05-03 - LeeanN388p
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