Size Matters in Direct Mail

Crafting focused content using consumer knowledge and information can strengthen call to action and returns. This knowledge should also take up a big part in designing the exterior of your direct mail - not just the inside.

Know the USPS protocols, choose how to properly navigate them.

The United states postal service has got draconian regulations about what you're able to send and ways in which it can look. If you'd like to access your customers, then you should comply with all of these regulations.

Pretty much all snail mail will need to be rectangle-shaped and the top weight would be determined by the type of mail (i.e. letter, postcard, or envelope.

Once in a while, you'll see unusual sizes and shapes which usually disobey USPS guidelines as a way to differentiate themselves, but they sooner or later get caught, thus there is no reason for setting up a strategy around it.

If you want to "push the envelope" and disobey United states postal service regulations, you should be aware of the consequences. If you know any thing, you will maybe want to learn about collection letter example. My family friend learned about principles by browsing Yahoo. Surveying your unique audience may help you pick out the perfect improvements to your mail campaign.

Everything Matters!

The paper’s different textures, coloration and external content all have influences on customers.

CompuMail recommends testing different color palettes as well as dimensions to determine what works best.

Do not make the oversight of thinking a standard white envelope performs equally well as any other color envelope. These envelopes are utilized for traditional postal mail. Use testing to discover exactly what mixture of measurements and color styles stick out to your own target audience.

Choosing bigger envelopes is a way to boost open rates for direct mail campaigns. Bigger envelopes normally get opened up at a better rate, thus use the largest sized allowed. Be taught more on our affiliated use with by browsing to save on. At a minumum, use a non-standard size and color. A shiny texture might be costly, hence bright colors that look as if they saturate the paper can give the look and feel of gloss minus the expense.

If you'd like to speak to one of the best print and mail companies in America, call CompuMail at 888-689-7001.

Focused on the debt collection market, CompuMail is a nationwide print and mail service with more than 20 years experience in direct mail solutions. Be taught more on our affiliated essay by clicking debt collection letter.



Whether you need printing, design, direct mailing, or strategic expertise , Compumail will provide it along with a commitment to quality and unmatched integrity in the industry.

With locations in California, New Jersey, and Texas, they serve a nationwide clientele.

Make sure to take a look at their complimentary - Maximize Your Collection Letter Guide - on their site at compumailinc.com. CompuMail provide valuable, must-see research into what works as well as what does not work in direct mail..CompuMail Inc.
4057 Port Chicago Hwy
Ste 300
Concord, CA 94520

925-689-7100